A reputational crisis can strike at any time and it’s crucial companies are prepared to respond at a moment’s notice. But knowing exactly how to respond and what to prepare for is not always straightforward.
Crisis management in the digital era means that news, particularly bad news, is shared quickly across large audiences. In the past, media content was in the hands of the few – press and broadcast journalists, but now there are literally millions of self-professed content writers out there, many expressing views as fact but with no substance or grounding. The era of fake news is here and it is not likely to get any better in the short-term at least. It is therefore essential to manage situations and ensure accurate responses are available to the media and social media preferably prior to a crisis breaking or at least quickly after.