A reputational crisis can strike at any time and it’s that crucial companies are prepared to respond at a moment’s notice. But knowing exactly how to respond and what to prepare for is not always straightforward.
The digital era means that news, particularly bad news, is shared quickly across large audiences. In the past, media content was in the hands of the few – press and broadcast journalists, but now there are literally millions of self-professed content writers out there, many expressing views as fact but with no substance or grounding.
The era of fake news is here and it is not likely to get any better in the short-term at least. It is therefore essential to manage situations and ensure accurate responses are available to the media and social media preferably prior to a crisis breaking or at least quickly after.
The key to managing any crisis is to take control. This means ensuring all internal and external communications are carefully considered prior to and during a crisis. We advise clients on how to take control by managing the reaction to the crisis in the best possible way, mitigating potential reputational damage.
Of course, attempting to prevent a crisis is better than having to cure one. Our experts can undertake thorough horizon scanning, identifying potential crises, highlighting issues within the business that can potentially be eradicated prior to causing the problem.
We help clients prepare effective holding statements or pre-scripted messages which can be delivered to staff, stakeholders or the media by designated spokespeople when necessary, should a crisis unfold.