For over 20 years, the consultant team at our sister division Chalk + Ward Marketing have been providing insightful and challenging thinking to firms, delivering vision, purpose, business strategy, risk management and ultimately performance through creative consulting.
In doing so, we’ve recognised that many firms are bogged down with day-to-day logistics and operational issues of simply getting product or service to market on time, or simply struggling to manage growth. They are missing out on the opportunities to improve performance, grow or see the threats on the horizon. They were rarely, if at all, sitting down and thinking about their futures and even risking the long–term sustainability of their businesses.
So Chalk + Ward Consultancy was set up as part of the Chalk + Ward Group, to provide the solution adding true management consultancy skills in terms of operational transformation, logistics, organisational development and innovation. Creative Management Consultants – the perfect blend of strategic thinkers, creative ideas-led minds and management consultative disciplines under one roof.
Our experience of brands is diverse, from developing brand positioning to reviewing brand architecture; from global brand guardianship to managing rebrands, M&A integration and cultural alignment; from planning international brand strategies to powerful brand messaging. Whatever stage of life your brand is at, the strategy behind it is integral to growth and success.
It is essential to be clear on a brand’s position and what it stands for in the market because without this, it is impossible to make recommendations to progress a brand and the business behind it. For brands lacking a strong brand positioning, we run a proprietary Core Values project – a collaborative, thought provoking session that provides clarity over what the brand truly stands for, its messaging and values. We distil everything into two or three Core Values, providing a platform for a consistent and focused message, both internally and externally and also help start the process for making sure values are delivered on and actionable.
Brand reputation and strength are vital to business success. We help make a difference.
Robert founded Chalk + Ward in 1998. He is a visionary thinker, someone who can look at problems and find opportunities. Having challenged and consulted at CEO level for many years, his insight and ability to help clients create clear visions and strategies has been invaluable. He tells it straight and encourages clarity of future direction, then advises how to make things happen.
He has pioneered the drive to encourage clients to appreciate bravery within their strategic thinking, the value of their brand and the importance of their ‘Purpose’.
Having been trained in strategic marketing at Ogilvy & Mather, he progressed to becoming MD of HHC – the regional network of Saatchi & Saatchi’s, prior to setting up Chalk + Ward. It is his genuine nature and passion to make a difference to clients’ businesses that has driven the ethos of the company.
Lisa joined Chalk+Ward over 15 years ago. Consulting CEOs of £multimillion firms, to MDs of small and medium-sized businesses, her style is refreshingly different. She has a challenging, insightful approach, says things as they are (something which is always appreciated) and adds value to each and every client she works with.
Lisa has a strategic mind, with an eye for innovation and a talent for identifying commercial opportunities for clients to help them think outside the box. She is experienced in a variety of sectors with a real passion and knowledge for all things retail.
A brand and strategy specialist for 17 years, including 8 years with Chalk+Ward, Gemma has advised large brands including Kelloggs, Electrolux, P&G, Tri-Wall Europe and Dartington Crystal. Her ability to see the bigger strategic picture and drive what’s best and right for clients, even if it’s against the odds, is admired and very much appreciated by them.
She has consulted and challenged clients in B2C and B2B sectors on marketing strategy, visionary thinking and brand strategy, with clarity of vision and a determined mind-set.
Peter brings a wealth of entrepreneurial and practical experience in improving SME manufacturing, supply & distribution and capital equipment businesses. He has significant business development and strategy execution experience together with management of complex B2B distributor networks, improving salesforce effectiveness, transforming operational productivity, leading portfolio strategy planning and determining international market entry plans.
Peter has been involved in M&A negotiations, including synergy assessment, due diligence preparation and post-merger integration and has led a number of transformations and cost reduction programmes. He thrives on aligning vision and strategy with “day to day” tactical plans to secure and support profitable growth.
Peter was previously Group MD of Vapormatic for 16 years a global £50m aftermarket subsidiary of John Deere ($34b) and a member of the WW Leadership group. He is a Mechanical and Production Engineer, with Commercial Law experience and an MBA from the University of Exeter.
James is strategist and creative project leader who partners with CEO’s & entrepreneurs to help develop brand-led thinking which improves decision making, increases meaningful customer connections & enhances employee engagement.
He has 10 years consultancy experience with Intercontinental Hotel Group, Ennismore, London Olympics, Lucozade Sport & Savills plus variety of lifestyle & luxury consumer brands. Prior to this James served as an army officer, gaining practical insights into leadership, building teams, risk and crisis management.
Nick is an enthusiastic entrepreneur with excellent people skills, vision and a keen eye for spotting opportunity. Happy to have courageous conversations with senior people and get to the nub of boardroom issues early to enable a joined up, future proof plan.
Having started Cobell Ltd. in 1999 and grown it to become a big player in the juice trading market, he and his Partners sold the business to Symrise PLC, a global flavour house with revenues exceeding 3 Billion Euros. Nick remains part time with the business heading up their business development department. He also runs Sprague Finance – one of the region’s most successful corporate debt recovery companies, is an active investor and Chair of a hi-tech medical device business and has interests in many start-ups.
Nick’s experience enables his clients to tap into his specialisms which include negotiating multi-million pound deals, corporate debt mediation and people orientated leadership skills.