Business Vision + Purpose

With business vision and purpose, Chalk+Ward Management Consultancy encourages a process of genuine long-term visionary thinking; what we call ‘future-proofing’.

Business Vision is a key part of what we do. With economic uncertainty and the rapid pace of changing technology, identifying risks to the current status quo are hard enough, let alone looking ahead to what might be over the horizon. We work with Boards to take a holistic view, then prepare a long-term business strategy from the base up to ensure risks and future opportunities are managed, implemented and maximised, allowing for investment planning, prioritisation and clear focus.

We identify the ‘perfect world scenario’, discuss its validity and explore the ways in which this can be achieved. What are the barriers to this vision? Are they brand or operational? We interrogate existing data streams, market sector trends, audience analysis and insight reports and carry out bespoke research, if required, to gain additional insight.

We’ll then lead the board through tested, proven exercises to agree the most effective way forward.

It is also important to determine the purpose of the business – the ‘why we do what we do’ rather than simply the ‘what’. Thriving businesses of the future will be those linking investment to purpose.

Companies with an articulated and embedded purpose linked to their core values, will be able to engender positive reactions and be better placed to respond to changing market dynamics. Identifying the underlying and genuine purpose of a business requires a deep understanding of the drive, passion and fundamental beliefs of the key stakeholders.

We have helped challenge, draw out and identify strong purposes via a combination of proven exercises developed at Chalk + Ward Consultancy. Purposes that stand the test of time, are inherent to the culture and beliefs of our clients and resonate powerfully with their audiences.

Depending on the requirement, we can help clients on a project basis or as a longer-term, strategic partner.

We work collaboratively with key decision makers and senior management, consulting them in long-term thinking, vision and goals. We challenge objectively at every stage, adding tangible value and making a genuine difference to future business performance.

The outcome is a realistic purpose and vision from which success can be built.

An international multi-£million retail company
Having analysed the population statistics for this client’s key audience, we identified a significant market size reduction in 20 years’ time. Working closely with the CEO, we created a visionary, long term mitigation plan to counter this, identifying alternative audiences that will not only overcome the undoubted future downturn but lead to growth in the short-term and sustainability beyond.

“Chalk + Ward have been instrumental in the launch and ongoing development of the Kirks Insolvency website. Their SEO work has meant we’ve also seen a significant increase in relevant traffic to the website, resulting in regular new business leads. I would recommend them to any company looking to improve their digital strategy.”

David Kirk - Kirks Insolvency

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