It is essential to be clear on a brand’s position and what it stands for in the market because without this, it is impossible to make recommendations to progress a brand and the business behind it.
For brands lacking a clear brand positioning, we run a proprietary Core Values project – a collaborative, thought provoking session that provides clarity over what the brand truly stands for, its messaging and values.
We distil everything into two or three Core Values, providing a platform for a consistent and focused message, both internally and externally, and also help start the process for making sure values are delivered on and actionable throughout the business.