Brand Direction

A powerful and trusted brand is a valuable asset to any business and our role as Brand Strategists is to leverage its equity.

Our brand management consultancy is strong and varied. For large regional, national and international companies, we:

  • Develop strong brand positioning
  • Review and define brand architecture
  • Manage new product development into the market
  • Act as brand guardians
  • Help with M&A integration and cultural alignment
  • Define key audiences and determine inhibitors and motivators
  • Create powerful and relevant brand messaging
  • Develop effective marketing and communication strategies
  • Identify commercial brand opportunities

Whatever stage of life your brand is at, the strategy behind it is integral to growth and success.

It is essential to be clear on a brand’s position and what it stands for in the market because without this, it is impossible to make recommendations to progress a brand and the business behind it.

For brands lacking a clear brand positioning, we run a proprietary Core Values project – a collaborative, thought provoking session that provides clarity over what the brand truly stands for, its messaging and values.

We distil everything into two or three Core Values, providing a platform for a consistent and focused message, both internally and externally, and also help start the process for making sure values are delivered on and actionable throughout the business.

International manufacturer
As a successful M&A integrator, the client appointed C+W Consultancy to develop a clear strategy that aligned the recently acquired businesses with the global parent brand. The ambition and brief was to communicate consistently the expanded portfolio and services to the market. By establishing the individual offerings and roles of each business, we successfully developed a set of Core Values for the Group, and by utilised powerful messaging, managed their brand roll out and launch.
Market leading
national retailer
We helped our client redefine an entire product category to create a unique space in a competitive market. The new approach challenged all business functions to do things differently, something which had to be done to increase profitability and create a genuine point of difference. Without this intervention and visionary thinking the client would have been managing year on year category decline, instead they are experiencing growth beyond expectation.

“Chalk + Ward have been instrumental in the launch and ongoing development of the Kirks Insolvency website. Their SEO work has meant we’ve also seen a significant increase in relevant traffic to the website, resulting in regular new business leads. I would recommend them to any company looking to improve their digital strategy.”

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