Business vision

Chalk+Ward Consultancy encourage a process of genuine long-term visionary thinking from the outset; what we call ‘future-proofing’.

Business Vision is a key part of what we do. With economic uncertainty and the rapid pace of changing technology, identifying risks to the current status quo are hard enough, let alone looking ahead to what might be over the horizon. We work with Boards to take a holistic view, then prepare a long term business strategy from the base up to ensure risks and future opportunities are managed, implemented and maximised, allowing for investment planning, prioritisation and clear focus.

Depending on the requirement,
we help clients on a project basis or as a longer-term, strategic partner. We interrogate existing data streams, market sector trends, audience analysis and insight reports and carry out bespoke research to gain additional insight. All of this contributes to the overall business vision.

We work collaboratively with key decision makers and senior management, consulting them in long-term thinking, vision and goals. We identify the ‘perfect world scenario’, discuss its validity and, armed with trend data, observations and opinions around the changing market dynamics, carry out tested, proven exercises to determine the most effective way forward. We challenge objectively at every stage, adding value and making a genuine difference.

The outcome is a realistic business vision from which success can be built.

An international multi-£million retail company
Having analysed the population statistics for this client’s key audience, we identified a significant market size reduction in 20 years’ time. Working closely with the CEO, we created a visionary, long term mitigation plan to counter this, identifying alternative audiences that will not only overcome the undoubted future downturn but lead to growth in the short-term and sustainability beyond.

“Chalk + Ward have been instrumental in the launch and ongoing development of the Kirks Insolvency website. Their SEO work has meant we’ve also seen a significant increase in relevant traffic to the website, resulting in regular new business leads. I would recommend them to any company looking to improve their digital strategy.”

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