Companies with an articulated and embedded business purpose linked to their core values, will be able to respond, engender positive reactions and be better placed to respond to changing market dynamics.
Identifying the underlying and genuine purpose of a business requires a deep dive into the drive, passion and fundamental beliefs of the key stakeholders. Even when working alongside businesses with an existing purpose, we often find it buckles under scrutiny. Once identified, a strong purpose is the basis on which everything else should be formed.