Brand strategy

A successful brand is a valuable asset to any business and our role as Brand Strategists is to leverage its equity.

Our experience of brand strategy is diverse, from developing brand positioning to reviewing brand architecture; from global brand guardianship to managing rebrands, M&A integration and cultural alignment; from planning international brand strategies to powerful brand messaging. Whatever stage of life your brand is at, the strategy behind it is integral to growth and success.

A brand strategy is only as good as its implementation. Without effective monitoring and support, businesses may fail to deliver in their execution. Alongside effective communication, planning and performance metrics, leadership needs to be provided with the tools and skills to be able execute the strategy consistently. All too often, execution is traded against running the business, change fatigue and a lack of or finite resources.

We’re passionate about making a genuine long-term difference for our clients and we’re proud to be trusted to provide a unique level of strategic thinking for some of the largest firms in the region as well as SMEs with vision. All with the purpose of motivating and inspiring directors to future proof their business.

Generally clients benefit from two of our consultants advising on their needs, ensuring added thinking, insight and consistency.

International manufacturer
As a successful M&A integrator, the client appointed C+W Consultancy to develop a clear strategy that aligned the recently acquired businesses with the global parent brand. The ambition and brief was to communicate consistently the expanded portfolio and services to the market. By establishing the individual offerings and roles of each business, we successfully developed a set of Core Values for the Group, and by utilising powerful messaging, managed their brand roll out and launch.

“Chalk + Ward have been instrumental in the launch and ongoing development of the Kirks Insolvency website. Their SEO work has meant we’ve also seen a significant increase in relevant traffic to the website, resulting in regular new business leads. I would recommend them to any company looking to improve their digital strategy.”

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